The Franchise Marketplace 2.0 solution is able to join-up government delivery, and increase service quality to government customers. It does this by combining marketing and business operating disciplines from the commercial sector, with governance and operating processes designed for a government environment.
The Franchise Marketplace 2.0 solution provides an environment for mixed-economy delivery involving private and public sector organisations, and involvement of citizens. Is designed to take full advantage of cloud computing and is technology neutral
This paper provides an introduction to the operating principles of the Franchise Marketplace model.